Meta is working toward a near future when many of the ads you see on Facebook or Instagram are created from scratch by AI, and thus more easily targeted specifically to you. Its goal is fully automated AI-powered ad generation by the end of 2026,

Meta's new generative AI tools for its Advantage+ platform signal a deeper push into full ad automation, a vision met with skepticism over past performance and brand safety concerns.

Meta's AI leadership fuels growth in advertising and engagement, but recession risks may impact 2025 revenue. See why we are neutral on META stock.

Meta announces the arrival of advertising on WhatsApp: the messaging app will start showing ads to users. Let's find out all the details.

Explore how AI is reshaping unit economics with near-zero marginal costs, boosting productivity, and creating competitive pressures to lower prices across industries. Discover the implications for businesses and human creativity.

Meta’s push into consumer-facing AI has triggered a wave of concern among privacy experts and regulators, as its new chatbot app quietly exposes sensitive user data through a public-facing feed – an issue that has surfaced in multiple jurisdictions,

Discover how AI is revolutionizing marketing—from personalization and automation to analytics—enabling smarter, faster, and more efficient brand growth.

In addition to its AI-powered ads strategy, Meta has other bullish catalysts on its side. Take its Threads product, which competes with X (formerly known as Twitter). Meta's Threads is now attracting 320 million to 350 million monthly active users (MAUs). That's up from about 150 million a year ago.