But McDonald’s has other reasons for the reboot. The Snack Wrap’s lower price point could lure back inflation-weary customers, who have been eating fewer fast-food meals in recent months. The wraps’ ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

The time has finally come. The Snack Wrap is back at McDonald’s — for good. After years of begging and waiting, McDonald’s ...

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is ...

Remember the ads of yore? Take a look at these 15 vintage fast-food ads to see just how much advertising has changed.

McDonald's Japan announced the end of its phase one release of Chiikawa Happy Meal toys, alongside toys based on the live-action Minecraft movie. While the anime promotion was always meant to be ...

Heading into the report, some analysts believe McDonald's (NYSE:MCD) could outperform expectations, citing the potential impact of recent promotions and menu innovations that may have boosted ...

McDonald's has been crushing loaf and scouring "The Nether" to bring customers a meal fitting of "Minecraft" fans. The "Minecraft" Movie Meal is out now. A tie in with the coming "A Minecraft ...

McDonald's is getting in on the excitement of the upcoming “A Minecraft Movie,” with its special themed meals starting Tuesday, April 1. McDonald's has partnered with the video game and fans ...

The promotion itself was quite fun and fitting for its time; McDonald's customers across the country were given a card with a certain Olympic event on it, and if the United States won a medal in ...