They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising ...

Sean McVay hopes the Rams never have a player who gives away a touchdown by dropping the ball before reaching the end zone.

Opinion: Lawsuit ads warning about prescription drugs or medical devices generate fear that can put patients at risk.

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corn ...

India’s mithai industry is gearing up for a strong Diwali season this year, with branded sweet sales expected to rise 15–20% ...

Online selling is no longer about chasing fads but rather choosing the right business model and executing it well. Here's ...

Lovebrain claimed a dazzling array of global brands as clients. It wasn’t all true – and the booming brain fitness industry is built on shaky science ...

Affiliate content. Learn strategies to optimize your resume and beat AI screening bots to land more interview opportunities.

By the time a head-shaven Victor Wembanyama derobed to hop in an “ice bath” and cut it up with comedian Kevin Hart on stage ...

Branding can go wrong fast when it’s too heavy-handed. Instead of looking luxurious, a screaming brand initials may look tacky. Even a garment as useful as hoodies, if plastered with logos, ends up at ...