The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

Use BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

From practical, shorter regimens to the growing popularity of hero ingredients, Manasa Garemella, co-founder Kindlife speaks ...

Dermatologists say K-beauty is about long-term skin health, not quick fixes. From double cleansing and barrier repair to ...

HOME Bargains is the latest store to jump on the K-Beauty wagon, with a ‘glass skin’ range priced from just £1.99. The ...

Mediheal has been hailed the best Korean face mask brand for 14 consecutive years, which is quite the statement. But the ...

The world of beauty has lost one of its brightest voices with the sudden passing of Lee Da-sol, a pioneer who brought ...

You couldn't escape the K-beauty global sweep of 2025. Now, heading into the new year, what are the trends (and products) ...

Fan Bing Bing discusses the rise of C-beauty and her brand's entry into the Singapore market, highlighting regional beauty ...

Meghan Markle included the Medicube Collagen Jelly Cream in her new ShopMy storefront, and the popular K-beauty face cream is ...

The Matkas Triple Pure Hyaluronic Acid Serum is $20 at Amazon. Shoppers say the Korean anti-aging serum fades deep wrinkles, ...