MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...

HBO Max is now Max, but don’t fret — the movies you loved to watch on HBO Max all survived the transition. The new streaming service combines what was on HBO Max and Discovery+ into one giant ...