New Web site creates a competition based on the notion that the easiest way to improve human behavior (i.e. exercise, recycle, etc.) is to make engaging in that behavior fun. Elizabeth Armstrong Moore ...

This 2 minute video produced by The Fun Theory.com (click here: http://www.youtube.com/watch?v=2lXh2n0aPyw) is a must see. It begins in a typical subway entrance. The ...

Many Robinhood investors subscribe to the "fun casino" theory of investing, where volatility is something that you should pay up for – the more volatile the stock, the more fun to trade. For example, ...

As Portland transportation officials try to figure out how to get more people out of their cars, they might want to take a gander at this social-experiment video from the Odenplan in Stockholm. The ...