Flipkart’s GOAT Sale 2025 is now live from July 12 to 17, offering quick deliveries, flash sales, and new gamified features. The event brings early access for Plus members, live video demos, and ...

Netflix’s live-events-first sports ploy skips league rights—and Serrano v Taylor could reshape how streamers compete for viewers, revenue, & margins.

Server-guided ad insertion (SGAI), and the variety of squeeze-back and picture-in-picture (PiP) ad options it enables, creates great opportunities for brands to innovate and engage audiences in new ...

From creator studios and short-form videos to AI-driven shopping, Flipkart is transforming its platform to meet the ...

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ₹5,000. Here’s what to expect from the livestream and first-time smartphone ...

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring ...

Until recently, watching niche sports, like Australian Football League (AFL) matches, outside of their original region was a ...

From cricket to Coldplay, one executive is redefining how India consumes live entertainment. As India’s entertainment ...

Flipkart Video Shopping: While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Amazon.com ...

Flipkart India Pvt uses social videos to convert young consumers into loyal customers, gaining an edge over rivals.

Amazon Doubles Down on Dual Streaming Strategy in India With Prime Video and MX Player Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first ...