Server-guided ad insertion (SGAI), and the variety of squeeze-back and picture-in-picture (PiP) ad options it enables, creates great opportunities for brands to innovate and engage audiences in new ...

From creator studios and short-form videos to AI-driven shopping, Flipkart is transforming its platform to meet the ...

The emerging mobile edge computing (MEC) technology has been recently applied to improve the Quality of Experience (QoE) of network services, such as live video streaming. In this paper, we study an ...

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ₹5,000. Here’s what to expect from the livestream and first-time smartphone ...

The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring ...

Until recently, watching niche sports, like Australian Football League (AFL) matches, outside of their original region was a ...

From cricket to Coldplay, one executive is redefining how India consumes live entertainment. As India’s entertainment ...

While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...

Flipkart India Pvt uses social videos to convert young consumers into loyal customers, gaining an edge over rivals.

AMC Networks Turns to ‘Hyper-Focused’ Streaming Strategy as Linear Growth Prospects Dim AMC Networks CEO Josh Sapan outlined a shift in focus to growing the company’s niche subscription streaming ...

Starting July 22, YouTube will require users to be at least 16 years old to live stream on their own, tightening safety restrictions for teen creators.