AI agents are poised to become personal shoppers that browse and buy on behalf of consumers, while virtual influencers drive ...
As more shoppers hand off purchasing decisions to AI, PwC’s Carla DeSantis shares how brands can win in an era where ...
Discovery, comparison and conversion can now take place in one conversation, making chat a complete buying environment.
The hugely popular coffee pod system was the brainchild of Nestlé engineer Eric Favre, back in 1986. Since then, it’s become ...
Smaller consumer packaged goods (CPG) manufacturers are innovating at scale to create “superstar” products, with average ...
Fragrances have become a staple for Gen Z shoppers, the fastest-growing buyer category globally, and beauty heavyweights are ...
Food giants are closing legacy plants and building greenfield facilities to achieve higher volumes, greater flexibility and ...
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