Coca-Cola, the Premier League’s Official Soft Drink Partner, has launched ‘Guess the Goals’ campaign that invites fans to ...

A detailed look at Coca‑Cola’s financial performance, portfolio strategy, Costa Coffee challenges and the company’s shift ...

The Coca-Cola formula is one of humanity's great mysteries. A secret that is said to be kept in a vault in Atlanta. Many ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.

Zach Armstrong, a scientist who runs the YouTube channel LabCoatz, claims to have cracked Coca-Cola's 139-year-old mystery ...

Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

Some of the world’s most influential companies were not born from perfect planning or flawless foresight. Instead, they ...

Coca-Cola is giving football fans a new way to get closer to the Premier League this season with the launch of its ‘Guess the Goals’ promotion.

FT’s Picks of the Week highlight notable C-suite moves, brand milestones, tech tidbits and other franchise news, sourced by ...

Zach Armstrong, a scientist who runs the YouTube channel LabCoatz, claims to have cracked Coca-Cola's 139-year-old mystery ...

The Coca-Cola Company today announced a series of leadership changes designed to bring the business closer to consumers and ...