Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

"Time to mark some territory." ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

On Tuesday, February 4, Google’s parent company will attempt to “do it again ... But up on Wall Street, analysts aren’t quite so sure about that. When Alphabet reports on Tuesday, they ...

The best Super Bowl commercials understand the basics. If you don't have an attention-grabbing celebrity, you're going to ...

Monitor your stock picks and compare them to top Wall Street Analysts' recommendations with Your Smart Portfolio AI AND QUANTUM INNOVATION: On October 29, along with Alphabet’s better-than ...

Get to know your ABCs with this fun-filled adventure that celebrates the wonder of words and the joys of the alphabet, Sesame Street-style. Shapes, sounds, and colors come to life as letters A and Z ...

Investors bailed on Google LLC’s parent company Alphabet Inc. in late trading today after it posted fourth-quarter revenue that fell short of Wall Street ... “We do not subscribe additional ...

CEO Sundar Pichai keeps calm and carries on despite Wall Street's adverse reaction to what it hears as bad news. Wall Street didn’t like what it heard from Alphabet CEO Sundar ... year to $75 billion ...

Alphabet's Q4 revenue missed estimates ... 7:30 pm Federal Reserve Vice Chair Philip Jefferson gives a lecture,"Do Non-Inflationary Economic Expansions Promote Shared Prosperity?" ...

Explore daily insights on the USA TODAY crossword puzzle by Sally Hoelscher. Uncover expert takes and answers in our ...