As a new CEO steps in, Coca-Cola is shaking up its leadership team, including a new position centered around its digital ...

Raphael Gomes explains why Coke uses aspirin in their TV commercials. Renee Good death: GoFundMe for ICE agent Jonathan Ross ...

Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...

Ah, the 1980s! A decade of neon colors, big hair, and some seriously memorable commercials that made us laugh, cry, and ...

A detailed look at Coca‑Cola’s financial performance, portfolio strategy, Costa Coffee challenges and the company’s shift ...

Inter Milan have announced a new commercial partnership with Coca-Cola, with the global brand becoming the club’s Official ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.

"The chief digital officer position is a pivotal new role for our future,” said Henrique Braun, the Fanta and Sprite maker's ...

The Coca-Cola Company has created a new chief digital officer role as part of a broader leadership reshuffle aimed at ...

“Music is, for me, proof of the existence of God,” Kurt Vonnegut Jnr. In the seminal documentary 1 Giant Leap, a beautiful ...