Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Take a look back at some of the favourite drinks enjoyed by South Africans that have discontinued over the years.

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

Two of its humans, Mike Postma and Stephen Flynn, fed Chat GPT classic Christmas ads like Apple’s Misunderstood, Amazon’s Joy Ride and the entire John Lewis collection. The chatbot then 'pitched' ...

The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ...

Free Live Sports president Cathy Rasenberger argues that sports leagues and broadcasters need to adapt to the ways Gen Z viewers consume content-short-form, social, athlete-centric storylines-if they ...

NEW YORK —Madhavi Tadikonda has joined E.W. Scripps as senior director of network sales, tasked with spearheading advertising ...

Overview:   AI enables teams to speed up content creation while cutting costs and production time.Smart use of artificial ...

A judge dropped a case against Chiara Ferragni tied to her promotion of a Christmas pandoro marketed as supporting cancer ...

Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be next?

What is the price of the ‘human touch’ in creativity? Brands are deciding whether to choose ‘real’ or artificially generated ...