Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Guthrie’s, a chicken finger concept based in Auburn, Ala., has hired Tom Carr as president and chief executive officer, the chain said Wednesday. Carr most recently was chief marketing officer of ...

Discover the rise and fall of one of the first diet sodas. The '80s classic has since been discontinued but remains a ...

Fresh off its milestone 60th anniversary last year, Guthrie’s is stepping into a new chapter with fresh leadership and ...

FT’s Picks of the Week highlight notable C-suite moves, brand milestones, tech tidbits and other franchise news, sourced by ...

New leadership marks an exciting new chapter of growth for the original chicken finger brandHEADSHOTAUBURN, Ala., Jan. 14, ...

It was almost topped by a 1982 decision by Colgate – the company that makes toothpaste — to roll out a line of frozen food ...

At its core, building meaningful business relationships has very little to do with tactics and everything to do with purpose.

A detailed look at Coca‑Cola’s financial performance, portfolio strategy, Costa Coffee challenges and the company’s shift ...

The original Coca-Cola may have been formulated in Atlanta, the city where it's headquartered today, but its very first ...

Coca-Cola has abandoned plans to sell its Costa Coffee chain after offers from private equity firms came in below ...

The latest collaboration between adidas Originals and Coca-Cola serves as a high-octane reminder of the “logo-mania” era, ...