The 140-year-old formula of Coca-Cola is more valuable than some of the costliest gems in the world, but a YouTuber has ...

Coca-Cola is facing growing criticism after releasing a Christmas advertisement created with artificial intelligence. The ad, intended to celebrate the holiday season, quickly drew backlash from ...

A judge dropped a case against Chiara Ferragni tied to her promotion of a Christmas pandoro marketed as supporting cancer ...

Social media star says ‘justice has been done’ in cases involving cakes and Easter eggs being promoted as charitable initiatives ...

Perfection and polish now signal cheap AI. To communicate with authenticity, you’ll need to show up as yourself.

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

American fashion brand Tommy Hilfiger has partnered Liverpool FC (LFC) in a landmark deal, marking the brand’s first ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be next?

AI promised efficiency, delivered backlash, and reshaped creativity, media and jobs. As 2030 nears, advertising faces a ...

What is the price of the ‘human touch’ in creativity? Brands are deciding whether to choose ‘real’ or artificially generated ...

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