News

AMC Theatres: New Plan Of Ads Before Movies Won’t Detract Moviegoers
AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...
AMC Says New NCM Preshow Ads Before Movies “Does Not Negatively Influence Moviegoing Habits”
Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...
AMC Eyes Ad Revenue Lift With Premium Pre-Movie Ads
AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...
You’ll notice a big change at AMC theaters this summer
Get ready to see more advertisements before films at AMC Movie Theatres. Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for ...