AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

Texas could soon mandate warning labels on Doritos, Gatorade. AMC to show more ads in theaters before the movie. Klarna ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...