New data out this week shows a sharp decline in Tesla sales in Europe. The company is facing multiple headwinds — including consumer pushback to CEO Elon Musk's political pivot to the right.
Elon Musk's automaker fell to a 1% market share in Europe in January, down from 1.8% in the same month last year and behind Chinese rival SAIC.
Experts say the decline could be caused by a variety of factors, including increased electric competition and backlash to CEO Elon Musk.
Elon Musk alienates drivers as sales fall - Tesla finds itself at a pivotal junction as sales fall by almost half
While the EV sales soared by 37% in Europe, Tesla sales halved YoY in this region, with China's SAIC selling 2X more units than Tesla.