With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of ...

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

In a category that often prioritises performance while overlooking how protein is taken in daily life, ‘The Lighter, Quieter ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...