Articles written by Yash Chandiramani ...

Admatazz founder and chief strategist explains why digital agencies must stop being obsessed about wrong metrics and focus on marketing foundations, instead.

Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

A city’s skyline is more than just its architecture; it is a reflection of its culture, energy, and identity. Among the visible elements shaping this urban aesthetics is out-of-home (OOH) advertising.

Every day, millions of us make choices: what to buy, how to consume, who to support. You know that feeling of having overwhelming choices. Often, these choices are made out of habit, convenience, or ...

Nearly 71% of CMOs plan to invest more than $10 million annually in generative AI (GenAI) over the next three years—up from 57% last year. This was revealed in a report titled ‘How CMOs Are Scaling ...

From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...