Sportsnet to air seven-episode original Blue Jays series As the Toronto Blue Jays celebrate their 50th season, Sportsnet is ...

Rogers rebalances its media strategy, traditional channels lose ground, and a Canadian-owned social platform looks to ...

The latest AdEase ranking shows a broader range of advertisers shaping activity, as health, personal care and CPG brands join ...

Ferrero Canada has entered the sports marketing arena with the signing of its first-ever multi-brand national sports partnership with Canada Soccer. Extending through 2028, the Ferrero investment ...

The insurer found a way to join the conversation without competing in the crowded market for major event advertising.

The adtech company is launching its first connected TV campaign to position itself as a trusted partner for marketers ...

From connected TVs to tablets, computers and game consoles, Canadian kids are using technology on their own – even pre-schoolers. The latest MTM Jr. report, “I Can Do This,” found that 70% of children ...

The brand is using OOH, social, influencers and limited-edition packaging to build fan engagement around Canada’s first WNBA ...

The solution brings together customer insights, targeting and measurement as brands seek clearer links between media activity ...

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As official hydration partner, the brand will have a strong on-site presence at Sobeys Stadium and IGA Stadium with ...

The appointment follows a broader commercial restructure designed to strengthen partnerships with advertisers and expand ...