Have you heard of the First Penguin metaphor? A group of penguins stand on the edge of an iceberg ready to jump into the water below. However, they are scared – polar bears lurk beneath the surface.

Every retail marketer knows the math behind a BOGO promotion. You discount strategically, move inventory, and still protect your margin. You’d never run a buy-one-get-one (BOGO) promotion where you ...

For decades, marketers have spent billions trying to make brands feel human. Emotional storytelling. Purpose-driven campaigns. Influencer partnerships. But here’s the thing: people don’t just want ...

They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met. True to the Aldi UK mascot’s incredibly adventurous nature, their wedding ...

Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV ...

When you create a product, you start with the consumer (or at the very least, a consumer need). Social content should be no different. When brands start with the product, they’re thinking like ...

In this episode of AI: Machine-Made Marketing, we sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing ...

AI is moving faster than most people can keep up with. Yet no one has it all figured out. The technology is probabilistic by nature, its use cases are still emerging, and the standards for governance ...

Don’t look now, but sports leagues and their franchises are positioned to become the next industry powerhouse, much like today’s retail media networks (RMNs). Franchises, leagues, and athletes now sit ...

The dynamic nature of the digital advertising ecosystem means that new opportunities and challenges arise all the time. And sometimes innovations that were meant to level the playing field end up ...

In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos ...

After years of search and scroll, the interface economy has rewritten itself. With the launch of ChatGPT Atlas, we’ve entered the AI interface era – and the arrival of the cognitive internet. Atlas is ...