AI has collapsed the marketing funnel into a single step where earned media, fueled by trust and creativity, drives brand ...

Brands that define and express a clear identity will outlast those that chase trends with no authentic voice or purpose.

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

The 25 collectible badges feature experiences that make someone a true New Yorker, with proceeds supporting GoVoteNYC.

Holst’s latest work for the brand ditches the products to illustrate the constant evolution of life—and your home.

The takeaways you should know from ANA Masters of Marketing 2025.

Lowe’s says, “Lowe’s helps you get more holiday for less.” ...

The cowboy-flavored “This Ain’t Our First Rodeo” campaign mixes swagger with promises of network transparency and trust.

Andre Gray drove $45 million in new agency revenue over the last year as Havas Lynx New York's chief activation officer and ...

Cranston plays “Cranpus” in Piggyback’s “Just Add Cran, Beware of Cranpus” campaign, reimagining cranberries as irresistible ...

Four photographers traveled the world to capture the BA logo mirrored across continents in Uncommon’s new effort.

Hello, and welcome back to Agency Brief. This week, we’ve got the scoop on Lockheed Martin and TJX Cos.’ agency changes, plus ...