As part of a regular series of ad-executive fireside chats with Wall Street analysts at New Street Research, two influential agency media executives -- GroupM's Kate Scott-Dawkins and Horizon's Donnie ...

Short-form advertising video -- via TV, streaming and digital platforms -- continues to play an important role in effectiveness for brands when it comes to advertisers’ media mix, according to a new ...

The Callner Brothers know exactly how commercials should look and sound, and they put that knowledge to good use with this funny, cliché-destroying short. With the short film Adman, the brothers ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

Twitter unveiled a video ad-bidding option that could bolster the use of short-form video on the platform, according to a company blog post. The new ad-bidding unit lets advertisers run video ads of ...

The company’s testing app-install ads and other promotions The company’s testing app-install ads and other promotions writes about tech news, reviews gadgets, and helps readers save money by ...

Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D ...

One of the more prominent publicly traded ad-tech companies is using a tactic from the movie “The Big Short” to explain the complexities of digital advertising. But instead of Margot Robbie explaining ...

We may earn a commission when you click links to retailers and purchase goods. More info. Making the rounds on social media and reddit this month are users who are complaining about the number of ads ...

Travis Kelce and the Kansas City Chiefs unveiled their new short, Merry Mischief, addressing one of the team’s most ...