Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

Elf on the Shelf photos are as abundant on the Facebook newsfeed as candy canes by Santa's side in the mall. If you haven't heard of the elf, or were wondering why this strange little doll with the ...

Secret Santa: O.K., Secret Elves, we’ve only got two days left till the office holiday party, which means we only have two days left before the Secret Santa gift exchange. Can we be ready in time?

Cumulus Media’s Q106.1 (KOQL) in Columbia, MO, brought holiday cheer to patients at MU Health Care Children’s Hospital by donating $50,000 worth of toys through its annual Secret Elf Toy Drive.

Here's some advice to new entrepreneurs from the twin sisters who make The Elf on the Shelf: Never give up. "A big lesson ... is that 'no' doesn't mean no," said Christa Pitts, the co-CEO of ...