Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Rebranding is more than refreshing a company’s logo or ...
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The Philadelphia Art Museum rebrand surprised locals and board members. Is it as bad as some say?
Nearly a month after its unveiling, the new logo and rebranding of the Philadelphia Museum of Art as the Philadelphia Art Museum — or PhAM — isn’t getting a lot of love. Critics say the new logo and ...
Businesses often have difficulty seeing positive returns from their rebrand efforts because of one particular reason. However, those that take proactive steps before rebranding can close the necessary ...
Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...
Rebranding is often seen as a necessary evil. However, there are times when a rebrand is more than the right move. It is a way to unlock growth. The key to a good rebrand is to execute it with a clear ...
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