The UFC will get rid of its pay-per-view model as part of its massive $7.7 billion agreement to air its events on Paramount+ starting in 2026, its parent company TKO announced on Monday. The ...

Let’s look back at the surprisingly long history of AI innovation in ad tech, and where I see automation taking us next.

UFC has announced a new media partnership that will put an end to the pay-per-view model that has existed since the promotion was founded more than three decades ago. In a statement on Monday morning, ...

UFC fans will be able to watch fights for the first time without pay-per-view costs starting in 2026, ushering in a radical change to how viewers have accessed bouts for years. UFC reached a ...

Paramount and TKO, a premium sports and entertainment company, have acquired UFC broadcasting rights in a seven-year, $7.7 billion deal for 2026. The deal includes UFC’s full slate of 13 marquee ...

The UFC is ending its pay-per-view model in 2026 and will instead opt to send all fights in the United States to the Paramount+ streaming app. This landmark deal was struck between Paramount Skydance, ...

Dana White’s Ultimate Fighting Championship has long followed the traditional pay-per-view model. It’s a model that many fans rejected, but had no choice to follow. White has been adamant on cracking ...