Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now. The ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ...

One of the most mind-boggling rebrandings of all-time has met its natural conclusion. The geniuses over at Warner Bros. Discovery have come to their senses, and after two years of branding the company ...

Just two years after dropping the ‘HBO’, Warner Bros. Discovery is bringing it back. The combined streaming service will now be called ‘HBO Max’ later this summer. HBO head Casey Bloys says that this ...

Netflix's $72B acquisition of Warner Bros. and HBO Max reshapes streaming, raising big content, pricing, and regulatory ...

She’s back, boys — and by she, I of course mean HBO Max, who was rudely stripped of her coveted HBO title some time ago. But rest assured, no one will ever have to say the forgettable Max name again, ...

If approved by Trump administration regulators, the deal would lead to a new entertainment and technology behemoth.

Netflix's proposed $82.7B acquisition of HBO/HBO Max will bring a seismic shift to the TV awards landscape with a behemoth of ...

Last fall, HBO Max—which at the time was just Max, and had a blue logo—said it would start telling password sharers they had to pay more for the privilege. It seems that campaign didn’t move the ...

In a historic moment, Netflix has agreed to buy Warner Bros. Discovery's movie, television and streaming assets, valued at ...