Every time I watch my favorite TV show, I have to sit through commercial breaks. And I don't mind. If you subscribe to more than one service's premium ad-free tier, the costs add up quickly. To go ...

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.

PHILADELPHIA, PA — A new study from Universal Ads shows that pairing streaming television advertising with social media campaigns sharply increases brand recall, perception, and purchase intent — ...

Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Google has started displaying a new Star Wars/Coca-Cola ad on Google TV home screens. The new ad is displayed at the top of the For You page and takes over the majority of the UI. Google TV has had ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

NEW YORK—Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from ...

Michael Sugar of Sugar 23 and Lisa Sherman of Ad Council Courtesy For the first time in its 80 years of existence, the non-profit Ad Council is branching beyond its impactful public service spots into ...

A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...