Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

Marketing teams today are expected to produce a high volume of content quickly that can be used across a growing number of channels. In order to do this, organizations turn to tools that will allow ...

Stensul, the Campaign Creation Platform for enterprise marketing teams, today announced new functionality designed to eliminate a key source of friction in the enterprise email creation process: ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...