There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

As the founder and CEO of a direct mail company, I run into questions like these a lot: "Hey, Joy, isn't direct mail a dinosaur? Doesn't digital work better?" I got into the direct mail marketing ...

Help your customers get better direct mail results with good messaging. Too many times customers are quick to try something while not thinking it all the way through. Just as the designer took time to ...

On a recent trip to the Philadelphia area, I was continually impressed by the system of highways and roads we traveled. It made me think about city planners and what type of activity and process they ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

Are direct mailing services worthwhile for modern businesses? Many organizations continue to use physical mail because it creates strong brand visibility and delivers messages directly to potential ...

The old maxim is, "The more you give the more you will get." Most understand that to mean more sales flow from 25 percent off than from 10 percent off. But "giving more" does not have to mean ...