Style edit: A diamond is forever presents the forever gifts: A natural diamond series

Led by the De Beers Institute of Diamonds, a recent workshop at Lane Crawford in Hong Kong illuminated the fascinating world ...
AOL

De Beers, the business that coined ‘diamonds are forever,’ is pivoting to jewelry retail ahead of spinoff from Anglo American

De Beers hasn’t exactly been sparkling lately. The diamond industry’s most famous name has grappled with weak demand for the precious stone since a peak during the COVID-19 pandemic, alongside the ...
MediaPost

De Beers Relies On Classic Tag: 'Diamonds Are Forever'

De Beers Group thinks life should sparkle. That's why its new marketing campaign "Forever Present" believes natural diamonds are an enduring gift. The work, by Arnold, returns to the jeweler's ...
MarketWatch

A DIAMOND IS FOREVER CELEBRATES "FOREVER PRESENT" HOLIDAY CAMPAIGN

WHEN: Tuesday, December 10th, 2024 WHERE: Glasshouse Chelsea WHAT: A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, 'Forever Present,' presented by De Beers ...
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Forevermark courts India’s self-buying woman

The De Beers-owned brand is repositioning diamonds as accessible luxury for women who buy jewellery for themselves, not just ...