The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex markets. It ...

Buyer Behavior Concepts and Marketing Strategy. Buyer behavior is the systematic approach consumers follow when entering the purchase process and making buying decisions. The step-by-step consumer ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

In consumer behavior terms, learning is the process by which consumers acquire the information that they apply to future purchase behavior. Simply put, learning is the foundation of consumer behavior.

Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can ...

Role of Perception in Consumer Behavior. The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much ...

Digital Influence Index measures the influence and impact of the Internet on consumer behavior and decisions in the UK, Germany, and France.