Why the CMO Role Is on the Decline Smart companies and marketing executives should prepare with new skills and expectations.

The CMO role has evolved: Here’s what the numbers say While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester ...

But arguably the most important relationship in the organization is the CMO-CFO relationship. As the roles of both CFOs and CMOs evolve, there’s a growing need for these leaders to collaborate ...

CMO tenure at Fortune 500 companies has ticked up to 4.3 years according to Spencer Stuart’s latest study. This reveals a subtle but important shift in how companies view their marketing ...