Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience now ...

With the rise of action, horror, and similar genres in Roblox games people often forget about slowing down once in a while to find inner peace. Thankfully, Alo Yoga has created a branded experience ...

Suddenly everyone is talking about the metaverse. It’s this imaginary place in cyberspace that doesn’t actually exist and perhaps no one yet fully understands. A place where consumers (hopefully one ...

LOS ANGELES, Feb. 10, 2022 /PRNewswire/ -- Alo Yoga, leading fashion and lifestyle brand, along with Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared ...

Alo Yoga has refreshed its sanctuary on Roblox. In a first for the platform, visitors to any of the brand’s 150 global stores can unlock exclusive in-game gear using near-field communication (NFC) ...

Meditation comes to the metaverse. Cheddar's Chloe Aiello reports on the brand presence of Alo Yoga in the virtual gaming platform Roblox. Sign up for our newsletter to get the latest on the ...