Learn how PPC consultant Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into valuable lessons.

This is an opinion editorial by SV, the editor-in-chief of BitcoinMaxiNews.com and a former professional advertising copywriter. After getting seriously into Bitcoin a while back, I decided to ...

The 29-year-old Edward Little High School grad is starting a new job next month with the San Francisco ad agency behind Old Spice's fun "The Man Your Man Could Smell Like" ads. Auburn native Clark ...

In this article, mainly inspired by Robert W. Bly's The Copywriter's Handbook, my goal is to help you improve your copywriting skills to discover more about your audience and maximize your conversions ...

Industry leaders note a shift from short-form copy to storytelling, as brands seek writers who can craft narratives that blend seamlessly into content across platforms ...

This week, in the final post on copywriting, I’ll discuss two advanced tactics that SEM pros use when writing search ads. The first one I’d like to share is something I swear by. Basically, I find ...