As a world-class public research university, Penn State is dedicated to creating a positive environment for students, faculty and staff. During the Discover how Penn State harnessed Ivy.ai’s IVR bot ...

The B2B marketing landscape is evolving in so many ways — from the emergence of new tech to the rise of new campaign best ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of ...

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine ...

LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead management ...

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The ...

Send personalized meeting confirmations to forge a stronger connection with buyers and reduce no-show rates; Nurture leads with personalized video content that addresses their specific needs, based on ...

Sales professionals today find themselves navigating a dynamic and ever-changing landscape. Platforms like LinkedIn’s Sales Navigator act as a trusted ...

What's driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list A new survey of 200 marketing executives from Sitecore ...