Many people have opinions on who the greatest player of all time (GOAT) is. Red Auerbach, the legendary coach with the second ...

Red Auerbach's coaching philosophy was simple: Only one statistic mattered. At the end of the game, he wanted the number next to his team to be greater than that next to his opponent.

With Red's guidance and knowledge, the Celtics continued to win. In 1968 and 1969, the Celtics added two more titles. After a down period in the early 1970s, Auerbach restructured the team, adding ...

Red Auerbach, the greatest coach in the history of the National Basketball Association, died last week. Auerbach led the Boston Celtics to nine NBA championships, including an amazing eight ...

Hall of Fame coach Red Auerbach, who led the Boston Celtics to nine NBA championships over 16 seasons, died at the age of 89 on Oct. 28, 2006. As general manager the straight-talking Auerbach, who ...

Red Auerbach’s crew of contenders in Boston had evolved to that often insurmountable stage of “Personnel Paradox”: one impact player away, but you draft too low to get that “one-in-a ...

Auerbach wanted to make a deal with Jerry Colangelo, owner of the Phoenix Suns, but Red’s lawyers were unreachable. “They were on the ski slopes, and in 1972 you might as well have been on the ...

Any examination of the best trades in Boston sports history begins and ends with Celtics' Red Auerbach, the all-time legend of NBA deals.

Red Auerbach on Boston Garden 'myths' When former ESPN writer Bill Simmons asked Auerbach about Pat Riley and the Lakers insisting that the Celtics turned off the hot water in the visiting locker ...

Red Auerbach, the legendary coach with the second-most NBA championship titles, was no different. Many people have opinions on who the greatest player of all time (GOAT) is.

Red Auerbach's coaching philosophy was simple: Only one statistic mattered. At the end of the game, he wanted the number next to his team to be greater than that next to his opponent.