Apple's high-octane racing film "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, fueled by star-power and a finely-tuned marketing campaign, according to Comscore. The movie,

F1' is Apple's big-budget racing drama starring Brad Pitt. The iPhone maker was hoping for its first genuine box office hit.

Warner Bros./Apple’s “F1” is picking up speed with strong word-of-mouth this weekend, heading for a $58 million opening weekend from 3,661 theaters while Universal/Blumhouse’s “ M3GAN 2.0 ” is earning less than half of its 2023 predecessor with an estimated opening of just $10 million.