The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise, is affixed to a customized Pokémon card and enclosed in a box.

The unique Pokémon collectible known as 'Cheetozard', a very stale Cheeto shaped like the fire type final evolution, has sold for close to $88,000

A Cheeto snack bearing a surprising resemblance to the iconic Gen 1 Pokemon Charizard sells for a ridiculous price at auction.

One of the most absurd Pokemon collectibles of all time sold for nearly $88,000 after being discovered in a pack of Cheetos.

A crisp that happens to look like the pokémon Charizard is about to change hands in a hotly contested bidding war amongst fans.

The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840. According to The Associated Press, the Flamin' Hot Cheeto nicknamed “Cheetozard” was sold by the Goldin auction house to an unknown buyer after 60 bids.