India's Reliance Consumer Products on Tuesday launched its home-grown cola brand, Campa Cola, in the United Arab Emirates, marking the brand's first foray into the global market dominated by U.S. beverage giants PepsiCo and Coca-Cola.

Reliance Consumer Products (RCPL), the consumer goods arm of Reliance Industries Ltd (RIL) has launched its soft drinks brand Campa in the UAE

In big move to strengthen its FMCG (Fast moving consumer goods) footprint, Reliance Consumer Products Limited ( RCPL ), the FMCG arm of the Reliance Group, has made its debut in the UAE by launching Campa at the 30th edition of Gulfood in collaboration with Agthia Group, according to the company's announcement in a release today.

“Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s,” RCP said in a release. The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola Zero.

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, officially launched Campa in the UAE at the 30 th edition of Gulfood, a F&B sourcing event. This debut marks RCPL’s first entry into the United Arab Emirates and reaffirms its long-term commitment to the region.

Partners with Agthia Group to Refresh UAE.Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, officially lau

The Campa brand, a cult favorite in India during the 1970s and 1980s, will be launched in the UAE in partnership with Agthia Group, a leading food and beverage company in the region.

MUMBAI: Reliance is taking beverage brand Campa global with its launch in the UAE, broadening the firm’s play in the segment and stepping up competition against Coca-Cola and PepsiCo which have been nudged to revisit their strategies in India after Campa’s entry into the local market at cheaper price points.