India's Reliance Consumer Products on Tuesday launched its home-grown cola brand, Campa Cola, in the United Arab Emirates, marking the brand's first foray into the global market dominated by U.S. beverage giants PepsiCo and Coca-Cola.

Campa Cola, which has already made a strong comeback in India, is entering the UAE market in partnership with Agthia Group, a well-known food and beverage company in the region.

Reliance Consumer Products (RCPL), the consumer goods arm of Reliance Industries Ltd (RIL) has launched its soft drinks brand Campa in the UAE

Reliance Consumer Products (RCP), the fast-moving consumer goods (FMCG) arm of Reliance Industries, has officially launched Campa in the United Arab Emirates (UAE) at Gulfood, a food and beverage (F&B) sourcing event. Campa Cola is being launched in the UAE with Agthia Group, a leading F&B company from the region.

Partners with Agthia Group to Refresh UAE.Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, officially lau

Reliance Consumer Products launches its iconic soft drink brand Campa Cola in the UAE, marking its first foray into the region. The brand, acquired in 2022, is poised to tap into the nostalgia of Indian expats and appeal to local consumers.

The Campa brand, a cult favorite in India during the 1970s and 1980s, will be launched in the UAE in partnership with Agthia Group, a leading food and beverage company in the region.

MUMBAI: Reliance is taking beverage brand Campa global with its launch in the UAE, broadening the firm’s play in the segment and stepping up competition against Coca-Cola and PepsiCo which have been nudged to revisit their strategies in India after Campa’s entry into the local market at cheaper price points.