The ROG Astral GeForce RTX 5090 "Dhahab OC Edition" has a gold-covered cooler covered in Arabic script, camels, and skyscrapers. I wonder who it's marketed towards?

That's what "Dhahab" means, by the way: it's Arabic for "golden". Asus explains that the graphics card is a "celebration of the rapid evolution of the Middle East, featuring a unique skyline silhouette that signifies a transition from the sands to the skies". That explains the rather gorgeous splashes of blue on there, too, then.

NVIDIA’s GeForce RTX 5090 and RTX 5080 graphics cards are currently experiencing significant challenges due to an imbalance between supply and demand. Global interest in these high-end GPUs has quickly exhausted initial inventories,