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Apple Explores AI Search for Safari

The Verge on MSN · 4d

Apple is looking at adding Perplexity and other AI search engines to Safari

Apple is “actively looking at” bringing AI search options to Safari. Eddy Cue, Apple’s senior vice president of services, made the statement during Google’s antitrust trial on Wednesday, saying the company will likely add AI search features to Safari in the coming year as they continue to improve.

Reuters on MSN · 4d

Apple's plan to offer AI search options on Safari a blow to Google dominance

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.

TechRepublic · 3d

Apple Might Add AI-Powered Results in Safari, Weakening Google’s Search Dominance

Speaking during Google’s antitrust trial, Apple senior vice president of services Eddy Cue floated the possibility of a new AI-focused search partnership.

3d

Perplexity AI’s quiet coup

Perplexity managed to use Apple’s own APIs to supersede Siri, Google and everyone else as the iPhone’s best place to get ...

4don MSN

Will AI replace Google on your iPhone? Apple thinks so. Here's why.

Apple executive Eddy Cue said the iPhone maker is “actively looking at” adding AI as an alternative to search. What this ...

1h

Google vs Perplexity: AI chatbots drew just 2.96% of search traffic in 2024, new study finds

The study found that from April 2024 to March 2025, AI chatbot traffic accounted for only 2.96% of the total visits of search ...

5h

Google’s wobble reflects rising threat of AI to its business model

Alphabet shares fell hard on Wednesday after Apple’s Eddy Cue told a US courtroom that Google searches on Apple’s Safari ...

1don MSN

Alphabet and Apple in investor crosshairs as AI-based search gains ground

Shares of Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) lost ~8% on Tuesday after an Apple (NASDAQ:AAPL) executive said that searches ...

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