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NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?
Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.
NASCAR fans made their thoughts clear on what FOX Sports needs to improve after watching Amazon Prime Video's coverage of its ...
NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...
Fans were divided when Amazon Prime entered NASCAR as a broadcaster. The post NASCAR Community Breaks Down in Tears as They ...
Pocono also brought the first rain delay for Amazon Prime Video. Or, more accurately, lightning-filled delay. When the ...
Signed in late 2023, NASCAR's new media rights deal, worth a reported $7.7 billion over seven years, marked a seismic shift. For the first time, streaming giant Amazon Prime Video was given exclusive ...
Dale Earnhardt Jr. and NASCAR on Amazon’s Prime Video has provided fans with spectacular coverage over the past couple of ...
NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.