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Apple Inc. (NASDAQ:AAPL) is facing an Artificial Intelligence (AI) dilemma. Although a pioneer of the tech industry, APPL has been struggling with AI integration, which risks undermining its SMART-Phone market dominance.
Apple (AAPL) faces significant challenges in its lucrative Service business, due to its ongoing legal battle with Epic Games and Google's (GOOG)(GOOGL) U.S. Department of Justice lawsuit, according to Evercore ISI.
13don MSNOpinion
Apple says AI engines like ChatGPT are cutting into Google search, but Google says that's not true. Both arguments could be true.
Google stock dropped more than 6% on Wednesday after Apple revealed it may integrate AI search options into its Safari browser.
Apple says it's seen a drop in search queries via its Safari browser, which uses Google Search. But that doesn't mean Google is done for.
The latest quarterly results from a couple of major technology companies have soothed concerns about AI demand that prevailed in the market following the launch of DeepSeek.
Google has been hit hard due to fears the Search business is under pressure from AI. The news of Apple (AAPL) iPhone search transactions dipping for the first time in April added to the pressure ...