Yahoo Advertising said it will launch Yahoo Backstage, which will give Yahoo demand side platform advertisers a direct path to premium publisher inventory. Yahoo Advertising said more than 100 ...

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...

Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement. If you’re ...

NEW YORK—Yahoo Advertising is addressing the splintering advertising market with a new product that blends datasets to give advertisers greater perspective on connected TV (CTV) and linear audience ...

Yahoo Advertising has given media buyers extra incentive to advertise. It has partnered with FreeWheel, Magnite's SpringServe, and Publica by IAS to secure server-to-server connections with Yahoo ...

Yahoo Advertising will launch Yahoo Backstage to provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, more than ...

NEW YORK--(BUSINESS WIRE)--Yahoo Advertising today announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance without relying on ...