While you may be hard-pressed to find ube in a grocery store near you, the rise of ube in desserts is happening all over America. One of the growing trends that we think is here to stay includes ube ...

Ube is a starchy root vegetable native to the Philippines. It's used in recipes more often than eaten on its own, so you may not be aware of what it actually looks like. Growing up in the Philippines, ...

Bright purple, sweet, and earthy, ube is in demand. Although ube (pronounced ooo-beh) has been an integral part of Filipino cuisine for at least 400 years, the vibrant root vegetable has really taken ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

You've seen it everywhere — ube flavored pancake mix, mochi and cookies lining the shelves at Trader Joe's. Even your local bubble tea joint is pushing ube lattes, and the artisan donut shop is likely ...

The Japan-based flavor company T. Hasegawa might have named ube as its 2024 flavor of the year, but many people around the world have been singing ube's praises for decades (and longer). The tuber ...

Prior to the new year, California-based T. Hasegawa USA declared in its 2024 Food and Beverage Flavor Trends Report that ube will be the flavor of the year. The bright, purple tuberous root hailing ...

Native to the Philippines, ube (Tagalog for tuber and pronounced OO-beh) is a purple yam that has played a central role in local food culture for more than four centuries, and has been gaining ...

Fudge isn’t the only thing that can be fudgy. Fudge is certainly a flavor, rich and chocolaty, but it’s also a texture — dense and creamy and fatty, which is why the question of whether one prefers ...

Baker and owner of Whisk Cake Creations, Henry Awayan, grew up on Alameda and is using these root vegetables to brighten up ...