Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control. The post What Is Open Semantic Interchange (OSI), and why should ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

In artificial intelligence, “semantics” refers to a machine’s ability to smartly segment information similar to how a human would. Different branches of machine learning may have different uses for ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Have you ever searched for something online, only to feel frustrated when the results didn’t quite match what you had in mind? Maybe you were looking for an image similar to one you had, or trying to ...

This post is the third and final of a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. It’s becoming eerily ...

Semantic data enrichment and ontology mapping are two of your strongest tools to aid data-driven customer experience delivery. We've all heard the call to deliver data-driven customer experiences, but ...

Semantic layers have been around for a long time - but with underwhelming results. Is the concept outdated? No, but something it missing. In the big data era, we need to raise our data abstraction ...