Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. There is a profound change happening in B2B marketing, our route to our buyers' ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...